It’s been a rough year, businesses have closed down and some lucky ones have managed to keep their doors open. In the book ART OF WAR by Sunsu, he talks about preparing for war when there is peace and the same concept can be applied to marketing.
By preparing for when there are slower months while you are busy and thriving you are ensuring a great customer leads flow. Having said this there is also a big difference between marketing and sales.
Marketing is a long term goal that introduces your brand to new prospects and tells a story of your business to connect with people. Marketing in a NUTSHELL brand awareness.
Sales is a short term goal that converts potential customers instantly with numbers and figures of conversions being the main metrics.
What most businesses do is get confused between the two and expect instant sales from Marketing or expect brand awareness from Sales.
A great man once said “Failure to plan is planning to fail” we can totally relate to that. Having a digital marketing plan set up can lead the way for your goals and miles stones for the year.
RESEARCH, RESEARCH AND MORE RESEARCH! this should be the foundation of all your marketing decisions. If you know more about the digital marketing space in your industry chances are that your competitors are setting the tone and you can learn from their online presence.
Things to include in your digital strategy:
At Lots and Lotz, we pride ourselves in taking care of our customer’s goals by formulating these strategies reach out to email@example.com if you would like to get this sorted for your business.
HAVE YOU GOOGLED YOURSELF? This is what your customers are seeing when they search for you!
All your research and planning is done, and it’s time to start building that presence slowly but surely. Depending on your strategy, most companies will need to start thinking about the below business tools for their online presence:
If you are a stingy ol’ joe this might be the part where you listen up to!
YOUR COMPETITORS ARE PAYING TO BE AT THE TOP OF GOOGLE. It’s a bid to be on the first page and if you want a slice of the pie then you need to join in on the game.
Money can be spent boosting your business on social media and Google, have a hard think about who your customers are and where they are hanging out because this can be imperative in making great paid ad decisions.
Get in touch if you are ready to make the jump and kick your competitor’s asses! firstname.lastname@example.org