Instagram has become one of the most popular social media platforms EVER and continues to grow at a rapid rate. With a user base currently over 400 million (compared to Twitter’s 320 million), it’s no wonder Facebook bought over Instagram a few years back (smart move, Zuckerburg!).
Instagram has taken ‘over-sharing’ to the next level – but somehow it feels a lot more ‘okay’ to share every little detail of your life on Instagram compared to when people post awkward mirror selfies on Facebook, or pictures of their breakfast croissant. Instagram is unashamedly visual, and by its very nature, it encourages users to post whatever they’re doing in that moment. This potent combination creates a platform that allows a lot more freedom of creative expression, and enables the viewer to feel involved and connected.
Sharing images of you and your business is a great way to be transparent and to garner trust: being open about who you are makes people feel safe. The personal and intimate (note: not inappropriate) nature of the images allow people to feel as though they know you – and the fact is, people prefer to do business with people they know! What’s more, you can enhance or create a sense of your company culture by sharing pictures of employees, events, social responsibility engagement and other day-to-day moments, further adding to the trust people will have in your company. This is also great for future employees who want to know what kind of ethos they’ll be buying into in their potential workplace
Getting Strategic: How to Make Instagram Work for Your Business