While some might miss the peace and quiet afforded to them by their daily commute (new parents and home-schooling families, we see you!), many seem happy having traded road rage and traffic for more time to themselves. Working from home (WFH) has become synonymous with the pandemic, with companies of all sizes all over the world adapting to new ways of working remotely. As with most things, WFH is not all good or bad; it’s just different, and has impacted different businesses and their employees in different ways.
In the same way the brand Kleenex became interchangeable with the word “tissue”, the pandemic has led to a surge in Zoom calls, causing “Zoom” to become the word we all use when talking about video calls. Aah, video calls. Can’t live with them, and can’t do business without them! Video conferencing has been normal across many industries for quite some time, but there is no doubt that we have all seen and experienced an increase in online meetings since the onset of COVID-19.
The pandemic has seen an en masse cancellation of live events, exhibitions, and conferences. In the business world and beyond, the void once occupied by these was very quickly flooded by webinars, podcasts and a variety of live streaming events. Only time will tell how many of these formats remain our go-to in lieu of in-person options, but for now, many companies are making do with the options afforded to us by the internet.
Lockdown has seen many shops closing their doors, which is of course heartbreaking. Some businesses have survived, but not without making massive sacrifices and often some quite radical changes. Businesses who have strong online presences and a customer-friendly e-commerce site have had a leg-up.
If we’ve learnt anything from 2020 it’s that we need to stay flexible in our thinking and adaptive in how we approach new (and previously unheard of) challenges. Now is the time to think outside the box. There are many things we can’t control, but adopting a growth-mindset is one of the best ways to prepare for whatever may be around the corner. Luckily, the internet gives us the ability to learn almost anything from anywhere. This is a crucial time to upskill and learn new ways of doing things – especially when it comes to digital marketing and online sales. Thankfully, with many of our budgets being more restricted than usual, there are a lot of brilliant free resources available.
Here are a few of our favourites:
And of course, if you’re looking to take the next step in your digital transformation, Lots & Lotz offers a first consultation free of charge. Get started today and we’ll take the next step together.
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